Drink KY Web App

Client

Drink KY

The challenge

Drink KY is a Kentucky tourism non-profit that needed an app design to help their users intuitively navigate and filter all the brewery and winery locations in the state.

The goal

The overarching KPI was the amount of app downloads. The content strategy goals were to drive consumers to Kentucky’s tasting and tap rooms, provide an engaging user experience, and educate consumers about the unique wine and beer experiences in Kentucky.

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User Research

There is a slight distinction between wine drinkers and beer drinkers in the Midwest. This web app needed to consider the interests and behaviors of both while catering primarily to the wine drinker. The Drink KY experience should make it easy to plan social outings to new places with content that differentiates what the consumer can expect from each location. It should identify if there are food options to pair with the wine and beer tastings and note any unique factors about each location and its offerings when possible.

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PROCESS –

the process

Our team provided a UX/UI guide that aligned to the goals of the project. I used those findings to build wireframes that catered to our two personas representing wine and beer drinkers. The brand tone was already established by the parent brand, KyProud, as well as the Drink KY logo, so I referenced this to extend the color palette and create new branded elements.

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Global design elements for Drink KY UI, showing buttons, filtering, progress bars, form fields, and navigation.

Drink KY typography styling, featuring Halis R Black and Nunito Sans Regular.

Drink KY color palette, showing the colors and their corresponding names. White is Blanc, Red is Pinot, Blue is Syrah, Black is Merlot, Tan is Chardonnay, Green is Vihno Verde.

Drink KY marketing site screens, showing the 2020 Commissioner's Cup Winners for various wine categories.

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Conclusion

This client was extremely collaborative, and worked with us through multiple Figma workshops to solve problems and review work. The app was built with map integrations, location services, account management, a rewards dashboard, and more. Our team also built a marketing site to pair with the app experience to further educate users and drive traffic to app downloads, since the original app was going to be removed from all app stores.

We are currently working toward a second phase to integrate post-launch findings and incorporate more social media functionalities such as following friends, sharing notes as posts, and a social feed.

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