Zeochem Website

Client

Zeochem®

The challenge

Zeochem is a Swiss-based company with locations throughout the world. They strive to provide responsive service, consistent and high-quality products, and the expertise to help customers find solutions.

The goal

Build a website that reflected their values and goals: a site that was minimal and responsive, able to showcase their expertise through well-organized, informative content.

View the live site

User Research

View the full case study

View the prototype

PROCESS –

the process

Our biggest hurdle was eliminating redundancies in content, and consolidating information where possible to simplify the sitemap and user flow. The original website had several pain points: no way of filtering through products, duplicate content on different pages, and it wasn't mobile-responsive.

My immediate team performed a content audit, refined their sitemap, organized their content architecture, created personas, made wireframes, and built a global design elements system, all while honing in on a refreshed brand tone to convey through their new site.

View the full case study

Zeochem website screen showing the "History" page call-to-action.

Zeochem mobile views for Locations, History, and Homepage.

Zeochem website screen showing the contact form field UI.

No items found.

Conclusion

We delivered a minimal, responsive, organized, and effective website for a very difficult industry sector. We met the goals of the project by including a prominent "Contact Us" call-to-action, enhanced product filtering, and well-organized descriptions of applications and products with additional downloadable resources when needed.

Read the full case study

View the live site